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About us

our story | Ahfif is the premiere LA-based multi-brand boutique for modest apparel founded by a nurse-scientist-mom and entrepreneur. We started out of our kitchen-turned-studio and now have an incredible team of creatives who curate apparel to fit the lifestyle of busy, professional and extraordinary women. We do the work so you don’t have to!

our boutique | The Ahfif aesthetic is a balance between laid-back casual and luxe sophistication. We focus on clothing that delivers in quality and versatility, all while being timeless and classic with a feminine flair. When shopping at Ahfif, you can find a range of buildable wardrobe staples for a style to call your own.

our lifestyle |  Fashion and runways aren’t the center of Ahfif’s universe. We are busy women, on the go and Ahfif provides a platform for different designer clothing in one location. Our chic yet relaxed aesthetic is inspired by living a minimalist and simplistic lifestyle. 

our members | Ahfif’s community of #BOSSMLMS are young as well as seasoned professionals that are college students, moms, doctors, nurses, lawyers, and creatives, doing what they love doing. We celebrate extraordinary, diverse women, who define both modesty and fashion on their own terms. We love to surround ourselves with like-minded hustlers that are motivated to enrich, not only their own lives but the lives of other women around them.

our designers |  We hand-pick and curate from a diverse range of up and coming designers, locally manufactured clothing to contemporary global brands. We are highly selective of designers that align with our values and ethics as a brand. 

our ethical values | Ethically made and sourced clothing is easy to shop for - they are labeled in the description. Ahfif branded scarves and clothing are sourced and manufactured in Los Angeles, in limited quantities. We are committed to finding amazing quality fabric that manufacturers overproduce. Additionally, we do not carry animal-made products such as leather and fur.


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